Lead-capture chatbot: qualify visitors 24/7
Turn website visitors into qualified leads with an AI chat agent that answers their questions first, then captures and qualifies them in a natural conversation — no forms.
TL;DR
A lead-capture chatbot converts more visitors than a form because it answers the visitor's question first, then collects name, email, and phone in conversation. Dialogent qualifies against your playbook and extracts details even without a form. Every captured lead syncs to HubSpot and emails your team instantly.
A lead-capture chatbot out-converts a static form because it gives value before it asks: it answers the visitor's question first, earns trust, then collects and qualifies their details in a normal conversation — while you sleep. Most visitors who leave without filling a form will still talk to something that just helped them.
Why does a chatbot capture more leads than a form?
A static contact form asks strangers to do work before they've gotten anything. An agent gives value first — a real answer, grounded in your knowledge base — then captures the lead at the moment intent is highest. You get more leads, and better-qualified ones.
How does Dialogent qualify and capture leads?
- Answers first. The agent responds from your content, so visitors trust it before they share anything.
- Qualifies in the flow. Your playbook decides what to ask — budget, timeline, use case — and the agent works it into the conversation naturally.
- Captures contact details (name, email, phone) once, then remembers the visitor so it never re-asks — and it extracts details from the conversation even when the visitor skips the form.
- Lands in your CRM by itself — with the built-in HubSpot integration every captured lead becomes a HubSpot contact automatically (upserted by email, so no duplicates); email alerts and signed webhooks cover everything else.
What do you control?
You set the playbook (what "qualified" means for you), the knowledge the agent answers from, and where leads go. The agent handles the conversation.
Related guides
- Let qualified visitors book an appointment right in the chat.
- See how the agent stays accurate: answer from your knowledge base.
- New to embedding? Add an AI chat agent to your site.
Frequently asked questions
What lead details does the agent capture?
Name, email, and phone through an inline form you configure — plus context the conversation itself reveals, like company, role, intent, budget, and timeline. Dialogent also extracts a lead profile from the conversation automatically, so a visitor who types their email mid-chat is captured even if they never touch the form.
Where do captured leads go?
Every captured lead appears in your dashboard session view, triggers an email alert to workspace admins, and fires a signed webhook. With the built-in HubSpot integration, leads are also upserted as HubSpot contacts by email automatically — no Zapier required.
How does the agent decide a lead is qualified?
You define it in the agent's playbook: which questions to work into the conversation (budget, timeline, use case) and what must be collected. A session is marked qualified when contact details are captured, whether through the form or from the conversation.
Does lead capture work on the free plan?
Yes. The free plan includes 1 agent and 100 conversations per month with lead capture included. Paid plans (Starter $29/mo, Pro $99/mo) raise agent and conversation limits.
Ready to add an AI agent to your site?
It answers from your content, qualifies leads, and books appointments — no code required.